Hey – I’m Brad Cerenzia. I’m an e-commerce industry veteran with more than 27 years’ experience as an innovator, designer, strategist, artist and engineer. I have over 30 years in the entertainment industry as a performer, producer and director. I bring a fresh, exciting, zesty view of the world to consumer brands, startups, new works, creative agencies, and ideas in need of a roadmap.
“Solid engineer, amazing people skills, creative, hilarious and all-around joy to work with.”
My versatile experience – creatively combining roles in tech+art+innovation – enables me to bring fresh new perspectives that my clients benefit from.
“Brad is at the cutting-edge of industry trends but can explain things in a way that clients can understand.”
I work with startups, artists, top retailers, consumer brands, agencies, dancer, producers and directors eager to establish themselves as leaders in innovation, working agilely across all units of an organization to build an exciting, achievable roadmap, be it product development, concept prototyping, or producing a short film.
“Brad is passionate about his work, and will not shy from sharing his creative opinions, yet balances this with a sincere desire to find the right solution for everyone. “
My technical portfolio includes founding work at Redfin, platform innovation at Marchex, and at Amazon.com for 5 years I launched dozens of new stores and features (Video Games, Wireless, Toys R Us, Target.com, Home & Garden, WebStore, branded sweepstakes, marketplace). At RichRelevance I launched the technology that powers personalized merchandising and advertising to millions of shoppers on L’Oreal, Barneys, Walmart, Target, Sears, Overstock, Office Depot, John Lewis, Marks & Spencer, Williams-Sonoma, Pottery Barn, Shop.ca, Costco, and more!
My creative portfolio includes a dozen commercials and industrials, voiceovers, executive production, actor training and serving as president and national board member of Screen Actors Guild.
You can reach me at bradcerenzia@gmail.com.